Aetna Inc. announced Wednesday that it has partnered with a San Francisco's Healthline Networks Inc. to offer to its members a pilot version of a search engine that personalizes database search results.
The tool mines information from Aetna's databases and delivers search results based on a patient's gender, age, ZIP code, health care plan and employer.
The search engine is available for use only by Aetna members and can provide information about local doctors participating in the plan, treatment options and medications that would make sense given the searcher's medical history and estimated health care costs.
Aetna (NYSE: AET), which is based in Hartford, Conn., and has operations in Pleasanton, made made the application called Aetna SmartSource available first to its own 35,000 employees. It will be rolling out to large employer groups throughout 2008.
credited by bizjournals.com
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