Max Muscle, a seller of sports nutrition, weight loss and fitness products, is seeking franchisees to expand its presence nationwide.
The chain, founded Anaheim in 2003, operates more than 125 stores and is looking to add 500 additional locations over the next five years.
The company, which locates its stores near health and athletic clubs, is vying to grab a bigger piece of the $16 billion nutritional supplement market. Max Muscle sells such supplements, as well as athletic apparel and a private line of vitamins and other natural nutrient products under the name Max Nutraceuticals. But its target market is not just bodybuilders, but everyday people.
The chain is seeking regional directors as well as single- and multi-unit franchisees. Investment costs for a Max Muscle franchise range from $158,000 to $285,000 for a single unit, and $100,000 to $500,000 for area development agreements and master licenses.
The rollout coincides with a new store design that features flat-screen televisions, interactive libraries and online nutritional and exercise planning software.
credited by: bizjournals.com
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